This is one of my all time favourites! The challenge was to create something retro, without being to feminine. It needed to be a logo and brand that could be taken across various mediums, from the walls of the bike shop to being branded onto bicycle frames. I created the Identity and branding directly with the client. I was responsible for the logo, launch postcard and Cyclocross event T-Shirt, and website concept designs. I photographed the image for the postcard.
Art Direction, Branding, part Photography (part Selim)
Tour deVille & Inkt