Tour deVille

Branding


This is one of my all time favourites! The challenge was to create something retro, without being to feminine. It needed to be a logo and brand that could be taken across various mediums, from the walls of the bike shop to being branded onto bicycle frames. I created the Identity and branding directly with the client. I was responsible for the logo, launch postcard and Cyclocross event T-Shirt, and website concept designs. I photographed the image for the postcard.

Responsibilites

Art Direction, Branding, part Photography (part Selim)

Project of

Tour deVille & Inkt

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