Picking up on older,incomplete designs, I was tasked to refresh an outdated website & brand. The content was mainly there, but needed to be dramatically refreshed. Along with updated designs, the client received updated brand and photography guidelines.
Art Direction, Branding, Responsive Design, UI Design, UX Guidelines
H-Art & RedFox Outdoor
A series of website templates was created using the refreshed branding. This covered generic screens, store front & stepped checkout screens.
About RedFox page
Meet the team of experts page
Multiple page templates
The design was fully responsive. Mobile screens are only shown as they differ from the desktop screens the most.
The website received a full over-haul, with aim on engagement and increasing hit rates/sales.
Drawing out wireframes to get ideas across for online meeting discussions, reduced time and shortened the sign-off loop.