This was a multi-faceted role refreshing various aspects of the Global GXBO brand. I played a crucial part in refreshing the GXBO brand, and acted as the brand guardian from the beginning of the project, and until completion – where it could be handed over and maintained by the internal supplier.
The overarching concept is based around real and honest casestudy material. The brand is cleaner and now more in-line with the Google brand.
Art Direction, Branding, UI Design, UX, Project Management, 3rd Party Liason, training a Junior, covering for CD
Google & Toaster
Part of the project was to refresh existing portals, and to create templates for new markets. The revised development aspect of this rebrand massively reduced time, costs, loading time and increased traffic.
Website templates for numerous Countries across the globe.
Website templates for Argentina.
To help all the global markets keep the new brand consistent, a thorough set of brand guidelines was created. The guidelines covered wide aspects of the brand from typography and logo useage to photography guidelines.
Tone of voice guidelines
Templates for flyers, posters, banners and billboards.
Poster for Argentina
Poster for Greece
Billboard for Malaysia